BUCKLE by Pirate Radio & Television, Taxi Canada for Carling

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BUCKLE

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Industry Beers and Ciders
Media Radio
Market Canada
Agency Pirate Radio & Television
Director Tom Goudie
Producer Joanna Uyeyama
Account Supervisor Charlie Clark
Agency Taxi Canada
Executive Creative Director Darren Clarke
Released August 2010

Credits & Description

Category: Alcoholic Drinks
Advertiser: MOLSON CANADA
Product/Service: CARLING BEER
Agency: TAXI CANADA
Executive Creative Director: Darren Clarke
Scriptwriter: Jono Holmes
Agency Producer: Jennifer Cursio/Meghan Cheesbrough
Account Manager: Christian Parsons
Account Supervisor: Charlie Clark
Advertiser's Supervisor: Aaron Bilyea
Production Company: PIRATE RADIO & TELEVISION, Toronto, CANADA
Director: Tom Goudie
Producer: Joanna Uyeyama
Sound Studio: Pirate Toronto
Sound Engineer: Keith Ohman
Other Credits: Associate Creative Directors: Nathan Monteith/Stefan Wegner; Account Director: Charlie Clark; Account Manager: Christian Parsons
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TAXI CANADA, Toronto, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: In 1977, Jeff made a Great Beer Decision. SFX: Seventies music MVO: I liked having a beer. At home, at parties, but I could never find an opener. So, I took my oversized belt buckle, removed the Groovy Eagle in a Kung-fu pose and replaced it with an opener. ANN: Which led to; ‘the belt buckle bottle opener.’ A Great Beer Decision! MVO: Now I can always open a beer... inches from my crotch. SFX: Music ANN: Carling. Tasty beer at a low price. A Great Beer Decision since 1840.

Brief Explanation
Carling is tasty beer at a low price, and therefore a great beer decision. In 2009, Carling celebrated 'Great Beer Decisions' throughout history. From the 'Belt-Buckle Bottle-Opener'; from 'Cold Beer; to 'Beer at a Barbeque', these innovations, and others, were marked as culture-changing advancements in beer.