Cell C Radio LUV by Net#work BBDO Johannesburg

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Industry Consumer & Public services, Mobile Communications
Media Radio
Market South Africa
Agency Net#work BBDO Johannesburg
Director Asheen Naidu
Creative Director Julian Watt
Account Supervisor Maxine Merkel, Tawana Mokgoro
Released September 2004

Credits & Description

Advertising Agency: NET#WORK BBDO, SOUTH AFRICA, Johannesburg
Creative Director: Julian Watt
Scriptwriter: Asheen Naidu/Marion Bryan
Agency Producer: Lindi Parsons
Account Supervisor: Tawana Mokgoro/Maxine Merkel
Advertiser's Supervisor: Simon Camerer
Director: Asheen Naidu
Sound Engineer: Lawrens Persson

Script in English

SFX: Soppy, romantic music. (Performances are very over the top – soap opera style.)

MV: K number 8, I have something number two tell upper case U.
FV: Yes darling?
MV: I luv upper case U. Smiley face.
FV: I luv upper case U number two! Smiley face. Smiley face.
MV: That’s G-R number 8! Let’s run away number 2 gether.
FV: But my bros will look number 4 us.
MV: Fear not my love! I laugh in the face of danger. l-o-l. l-o-l. l-o-l.

Sylvaine: 100 SMSs for only R39 on prepaid. It will change the way we communicate. From Cell C number 4 yourself.