Cellplus Radio SONG by P & P Link Saatchi & Saatchi Mauritius

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Industry Consumer & Public services, Mobile Communications
Media Radio
Market Mauritius
Agency P & P Link Saatchi & Saatchi Mauritius
Director Jean Claude Labat
Creative Director Percy Beesoo
Account Supervisor Alima Neetoo
Released November 2005

Credits & Description

Advertising Agency: P & P LINK SAATCHI & SAATCHI, MAURITIUS, Port Louis
Creative Director: Percy Beesoo
Scriptwriter: Gillian Ragoo
Agency Producer: Alima Neetoo
Account Supervisor: Alima Neetoo
Advertiser's Supervisor: Hema Appiah
Director: Jean Claude Labat
Sound Engineer: Vincent Drevet


Script in English

SFX: Phone rings

VO: Hello!

SINGER: Listen, is mommy next to you...

VO: No she's not home!

SINGER: Please tell her "mommy"...

VO: Ayo (local word expressing annoyment)

SINGER: Someone on the phone for you

VO: But she's not here! can't you understand! She's gone to Cellplus, there's a BIG end- of-year promotion there! They're giving away Rs1.2 million (Mauritian rupees) worth free calls for the year 2006. Do you really believe she could stay at home?!

SINGER: But tell her, please...

VO: Goodbye! Goodbye Mister!

SFX: she hangs up the phone

VO: (speaking to the audience) Okay! You too listen well. There's a big end-of-year promotion at Cellplus. Check the press for details.

SFX: Phone rings

VO: Hellooo

SINGER: ... it's important...

VO: 1.2 million rupees at Cellplus

SFX: She hangs up the phone again

SFX: Jingle

ANN: The GSM is Cellplus




Script in Orginal Language

SFX: Phone rings

VO: Allo!

SINGER: Ecoute maman est près de toi....

VO: Non li pas la!!

SINGER: Il faut lui dire maman,

VO: Ayo!

SINGER: ... C¹est quelqu¹un pour toi

VO: Mais li pas la, pas comprend! Linn ale kot Cellplus. Grand promotion fin d¹année laba Zot pé offert Rs. 1,200,000. d¹appels gratuits pou l¹année 2006, Ou croire li pou reste la?

SINGER: Mais dis lui je t¹en prie

VO: Aurevoir, aurevoir monsieur!

SFX: Hangs up phone

VO: (speaking to the audience) Bon zot aussi écoute bien! Grand promotion fin d¹année kot Cellplus et check zournal pou détails.

SFX: phone rings

VO: Allo! Allo!

SINGER: ...dis lui c¹est important...

VO: Rs 1,200,000. kot Cellplus!

SFX: She hangs up the phone again

SFX: Jingle

ANN: Le GSM, c¹est Cellplus


Brief Explanation

The concept of this commercial is based upon the text of a famous french song, "Le Telephone
Pleure" by Claude Francois, where originally, the singer calls a little girls house and asks to speak to her mother.