Centers For Disease Control And Prevention (CDC/CDCP) Radio Christine's Flavor Tip by Arnold Worldwide Boston

Christine's Flavor Tip

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Industry Racial/Ethnic/Handicapped/Minority Awareness
Media Radio
Market United States
Agency Arnold Worldwide Boston
Associate Creative Director Steve Tom
Copywriter Bill Girouard
Released May 2012


Cannes Lions 2013
Radio Lions Product & Service; Public Health & Safety Bronze

Credits & Description

Entrant: Arnold Worldwide, Boston
CDC Anti-Smoking Campaign - "Christine's Flavor Tip"
Corporate Name of Client: Centers for Disease Control and Prevention
Account Service: Paul Nelson/Faye Doyle/ Lisa Johnson-Warner
Planner: Dan Sarmiento
Agency: Arnold Worldwide, Boston
Chief Creative Officer: Pete Favat
Creative Directors: John Kearse/Bill Girouard
Associate Creative Director: Steve Tom
Copywriter: Bill Girouard
Agency Producer: Katie Harris
Recording Studio: Soundtrack
Audio Engineer: Mike Secher
Description of the Project
Everyone knows smoking kills. But few think about what it’s like living with a tobacco-related disease. The Tips campaign shows real victims and the consequences of tobacco on their lives. From experience, they give helpful ‘tips’ on dealing with your life if smoking leaves you in the same condition.