WHO'S THE MAN? by Gitam BBDO Tel Aviv for Mifal Hapais

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WHO'S THE MAN?

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Industry Lottery & Gambling
Media Radio
Market Israel
Agency Gitam BBDO Tel Aviv
Creative Director Eran Bar-Yohai
Account Supervisor Dror Tankus
Production Shapam
Released August 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: MIFAL HAPAIS
Product/Service: CHANCE LOTTERY
Agency: GITAM BBDO
Creative Director: Eran Bar Yohai
Scriptwriter: Ran Alon/Tamar Dvir
Agency Producer: Noga Sagi/Omer Kendel
Account Manager: Yael Meltzer
Account Supervisor: Dror Tankus
Advertiser's Supervisor: Yuval Vingest
Production Company: SHAPAM, Tel Aviv, ISRAEL
Other Credits: Announcer: Eran Talmor
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: GITAM BBDO, Tel Aviv, ISRAEL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Oh my god, I just won the Chance Lottery. Yeeahaaa. Who's the man? Who's the man? Who's the man? ANN: Get used to winning. Chance Lottery. Easy to win.

Full script of the ad in the original language
MVO: Wow, zachiti be'Chance. Mi melech? Mi melech? Mi melech ANN: Kach ze kshemitraglim Chance shel mif'al hapais. Pashoot lizkot.

Brief Explanation
The spot demonstrates Chance Lottery's slogan 'easy to win'. In a unique and ear-catching manner, it presents a man who reads a highly enthusiastic text in an extremely calm tone. Because when winning is so easy, you just get used to it!