Ché Men's Magazine Radio SHALOM by Duval Guillaume Modem Antwerp


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Industry Publishing, streaming & media, Magazines
Media Radio
Market Belgium
Agency Duval Guillaume Modem Antwerp
Director Patrick Dooms
Creative Director Geoffrey Hantson, Dirk Domen
Account Supervisor Elke Noels
Released March 2005

Credits & Description

Advertising Agency: DUVAL GUILLAUME, BELGIUM, Brussels
Creative Director: Geoffrey Hantson/Dirk Domen
Scriptwriter: Kristof Snels/Sebastien De Valck
Account Supervisor: Elke Noels
Director: Patrick Dooms

Script in English

SFX: The famous Jewish hit song “Shalom Aleichem”

SINGERS: There is a diamond with Ché There is a diamond with Ché There is a diamond with
Ché A dia-dia-diamond with Ché .

VO: Buy the redesigned Che and fill in your lucky number on for a chance to win a diamond worth 6000 euros.

SINGERS: A dia-dia-diamond with Ché.

Script in Orginal Language

SFX: De wereldberoemde hit “sjalom aleichem” Der zit nen diamant bij den Ché

SINGERS: Nen diamant bij den Ché Nen diamant bij den ché Nen dia-dia-diamant bij Ché .

VO: Koop nu de vernieuwde Ché, geef je geluksnummer in op en maak kans op een diamant ter waarde van 6000 euro.

SINGERS: Nen dia-dia-diamant bij Ché

Brief Explanation

This radio commercial draws on the well-known association between the Orthodox Jewish community and the diamond industry in Antwerp (this through the famous Jewish hit song “Shalom Aleichem”