Cheez Whiz Radio NO NONSENSE by J. Walter Thompson Toronto, Pirate Radio & Television

Adsarchive » Radio » Cheez Whiz » NO NONSENSE


Pin to Collection
Add a note
Industry Sauces
Media Radio
Market Canada
Agency J. Walter Thompson Toronto
Executive Creative Director Paul Wales, Martin Shewchuk
Agency Pirate Radio & Television
Account Supervisor Yasmine Saade
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: KRAFT CANADA
Product/Service: CHEEZ WHIZ
Agency: JWT
Executive Creative Director: Martin Shewchuk/Paul Wales
Scriptwriter: Doug Maugham/Jed Churcher
Agency Producer: Ben Sharpe
Account Supervisor: Yasmine Saade
Production Company: PIRATE RADIO & TELEVISION, Toronto, CANADA
Other Credits: Account Director: Amy Letkemann; EVP/Managing Director: David Gibb
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT , Toronto, CANADA

ANN: The great thing about Cheez Whiz is you know what you're gettin'. It's a no-nonsense, orange spreadable processed cheese product that comes in a jar that normal people like to spread on normal things and eat in a normal way. It's for people who are comfortable in their comfort zone, thank-you very much. You don't need one of them high-falutin' cheese cutters with the wire. If you can't cut it with a disposable plastic knife, it ain't worth eatin'. This is no high-society, black tie, wine and cheese affair. More like a tuxedo T-shirt, 'let's get together and watch the game with a sleeve of salted crackers and a jar of Cheez Whiz' kind of affair. They can have their elitist cheeses shaved over the top of an arugula salad. They're just jealous that their cheese doesn't come with a jar that you can re-use for nuts and bolts. So, if you're tired of having fancy-schmancy cheese shoved down your throat, let’s raise a jar to the 'take it or leave it' processed cheese that we've chosen to take. SFX: Opening jar of Cheez Whiz ANN: Cheese Whiz. The finest orange spreadable processed cheese product in a jar you can buy.

Brief Explanation
This campaign is all about honesty. For a spreadable processed cheese product in a jar, this was a decidedly different approach. Instead of talking about the benefits of calcium or stringing together a loose claim about being made with real cheese, this campaign spoke plainly and openly about the product. People love Cheez Whiz for what it is. So we took that and turned it into something worth celebrating.