Cherifer Pediatric Line Radio Cherifer Rick Roll (Ever) by Lowe Makati City

Adsarchive » Radio » Cherifer Pediatric Line » Cherifer Rick Roll (Ever)

Cherifer Rick Roll (Ever)

Pin to Collection
Add a note
Industry Vitamins & Diet Complements
Media Radio
Market Philippines
Agency Lowe Makati City
Executive Creative Director Abi Aquino
Creative Director Gari Valderrama
Senior Art Director Benchie Empedrado
Copywriter Issa Villaverde
Production Back2Back
Released March 2018

Credits & Description

Media: Radio
Category: Pharmaceutical & medical
Client: Intermed Marketing Phils Inc/ Cherifer Pediatric Line
Agency: MullenLowe Philippines
Country: Philippines
Director: Mikko Avelino
President: Leigh Reyes
Head of Creative Technology: Shiela Tiongco
Digital Director: Raffy Bariso
Executive Creative Director: Abi Aquino
Creative Director: gari valderrama
Copywriter: Issa Villaverde
Producer: Tim Jimenez
Producer: Bunny Hukom
Senior Art Director: Benchie Empedrado
Production company: Back2Back Multimedia
Executive Producer: Pat Panlilio
Business Director: Mel Jimenez
Planner: Viboy Palillo
Post production: Block 12
Editor: Nelo Maningas
Music + Sound Production: LoudBox Inc
Account manager: Sachi Iwasaki
Client: Tom Meneses
Media Agency: Dentsu X Philippines
Synopsis:
Cherifer was the preferred children's growth vitamin brand for many years, but suffering from plummeting sales. People were starting to forget. The one thing you weren't likely to forget? An ear worm of a song. So we used one of pop culture's most unforgettable songs to bring Cherifer back into people's ears, minds, and hearts.