Chevrolet Radio HYPNOSIS by Faltman & Malmen Stockholm

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Industry Cars, Automotive products, services and accessories
Media Radio
Market Sweden
Agency Faltman & Malmen Stockholm
Director Martin Rössel, John F Swartling
Creative Director Magnus Faltman
Account Supervisor Mats Ekberger
Released January 2005

Credits & Description

Advertising Agency: FALTMAN & MALMEN, SWEDEN, Stockholm
Creative Director: Magnus Fältman
Scriptwriter: Petter Dixelius/Henrik Olsson
Agency Producer: Ulrika Nilsson
Account Supervisor: Mats Ekberger
Advertiser's Supervisor: Peo Nilsson
Director: Martin Rössel/John F Swartling
Sound Engineer: Martin Rössel

Script in English

We hear an older male hypnotist: I want you to relax and breathe and out...listen closely to my voice...forget all you know about Chevrolet...I want you to forget all your preconceived notions of large thirsty American I want you to re-think and think NEW Chevrolet: six small and middle size cars from 8,000 Euro with extensive warranties...when I snap my fingers, you'll visit and read more. (SNAP!)
Script in Orginal Language

Vi hör en äldre manlig hypnotisör: Jag vill att du slappnar av och andas lugnt…in och ut…lyssna NOGA till min röst…glöm allt du vet om Chevrolet…jag vill att du släpper förutfattade meningar om feta och törstiga amerikanare…nu vill jag att du tänker om, och tänker nya Chevrolet, sex små och medelstora bilar från 78 400, med omfattande garantier…när jag knäpper med fingrarna besöker du och läser mer. (KNÄPP!)
Brief Explanation

In Sweden, Chevrolet are known for being American and producing large, thirsty and expensive cars. So when GM decided to launch Chevrolet as their new value brand we needed to change the public’s view of the brand completely. We decided to hypnotise them and make them re-think.