Chevrolet Radio TEST DRIVE by Faltman & Malmen Stockholm

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Industry Cars, Automotive products, services and accessories
Media Radio
Market Sweden
Agency Faltman & Malmen Stockholm
Director Martin Rössel, John F Swartling
Creative Director Magnus Faltman
Account Supervisor Mats Ekberger
Released January 2005

Credits & Description

Advertising Agency: FALTMAN & MALMEN, SWEDEN, Stockholm
Creative Director: Magnus Fältman
Scriptwriter: Petter Dixelius/Henrik Olsson
Agency Producer: Ulrika Nilsson
Account Supervisor: Mats Ekberger
Advertiser's Supervisor: Peo Nilsson
Director: Martin Rössel/John F Swartling
Sound Engineer: Martin Rössel

Script in English

We hear an older male hypnotist: I want you to be comfortable, lean back, loosen up, relax your muscles… focus completely on my voice… now I want you to see yourself in a spacious station wagon with a CD player, huge loading capacity and excellent road-holding… you’re thinking that it looks expensive… now I want you to re-think and think Chevrolet Nubira Station Wagon for a friendly family price… when I say test drive, you’ll visit and read more… TEST DRIVE.
Script in Orginal Language

Vi hör en äldre manlig hypnotisör: Jag vill att du lutar dig bekvämt tillbaka, låt musklerna bli lösa och slappa…koncentrera dig helt på min röst…nu vill jag att du ser dig själv i en rymlig kombi med CD-spelare, stort lastutrymme och utmärkt väghållning…du tänker att den ser dyr ut…jag vill att du tänker om och tänker Chevrolet Nubira Kombi till familjepris…när jag nu säger ”provkör” besöker du och läser mer…PROVKÖR”.
Brief Explanation

In Sweden, Chevrolet are known for being American and producing large, thirsty and expensive cars. So when GM decided to launch Chevrolet as their new value brand we needed to change the public’s view of the brand completely. We decided to hypnotise them and make them re-think.

Using hypnosis is an effective way to make people test drive your latest car model.