BEARS by Juniper Park \ TBWA for Chicago Tribune

BEARS

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Industry Newspapers
Media Radio
Market United States
Agency Juniper Park \ TBWA
Executive Creative Director Terry Drummond, Alan Madill, Barry Quinn
Production Chicago Tribune
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: CHICAGO TRIBUNE
Product/Service: NEWSPAPER
Agency: JUNIPER PARK
Executive Creative Director: Alan Madill/Terry Drummond/Barry Quinn
Scriptwriter: Tom Greco
Production Company: CHICAGO TRIBUNE, USA
Other Credits: Art Director: Colin Brown
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JUNIPER PARK, Toronto, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: When a player gets drafted, we’re there. When a player gets traded, we’re there. When a player gets injured, we’re there. When a golden arm fires like a cannon in midst of battle, we’re there. And when the Bears take it all the way, and are celebrating in the locker room with some players fresh out of the showers all naked and still dripping with water, we’re... we're outside, waiting to get the story. Y'know... when they’re less naked... yeah, wearing clothes. Chicago Tribune. Our team has your team covered.

Brief Explanation
High impact visuals and a voice on radio that tells consumers that the Chicago Tribune covers what matters most to Chicagoans. This differentiates the Chicago Tribune from the category. The creative demonstrates the Chicago Tribune’s love for the city in how it celebrates, protects and investigates the issues that matter.