SUPER HERO by Juniper Park \ TBWA for Chicago Tribune

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SUPER HERO

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Industry Newspapers
Media Radio
Market United States
Agency Juniper Park \ TBWA
Executive Creative Director Terry Drummond, Alan Madill, Barry Quinn
Production Chicago Tribune
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: CHICAGO TRIBUNE
Product/Service: NEWSPAPER
Agency: JUNIPER PARK
Executive Creative Director: Alan Madill/Terry Drummond/Barry Quinn
Scriptwriter: Tom Greco
Production Company: CHICAGO TRIBUNE, USA
Other Credits: Art Director: Colin Brown
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JUNIPER PARK, Toronto, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: We may not wear tights or have fancy capes. No masks. And we don’t live in caves or have cool names and talk all extra throaty-like. But we do watch over this city. We love this city. We protect it and we celebrate it. So when a university admits students based on clout, we break it. When officials knowingly contaminate water with toxic chemicals, we unearth it, and if Gino says he has the deepest dish pizza... it damn well better be. Chicago Tribune. Covering the stories you need to know.

Brief Explanation
High impact visuals and a voice on radio that tells consumers that the Chicago Tribune covers what matters most to Chicagoans. This differentiates the Chicago Tribune from the category. The creative demonstrates the Chicago Tribune’s love for the city in how it celebrates, protects and investigates the issues that matter.