PARKING by Zig Toronto for Chicago Tribune

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PARKING

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Industry Online Press, Media & Information
Media Radio
Market Canada
Agency Zig Toronto
Creative Director Stephen Leps Saatchi
Producer Rmw - Ted Rosnick
Account Supervisor Carlie Naftolin
Production RMW Music
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: CHICAGO TRIBUNE MEDIA GROUP
Product/Service: CHICAGONOW.COM
Agency: zig
Creative Director: Stephen Leps
Scriptwriter: Geoff Berg
Account Supervisor: Carlie Naftolin
Production Company: RMW MUSIC, Toronto, CANADA
Director: Ted Rosnick
Producer: Ted Rosnick
Sound Studio: RMW Music
Sound Engineer: Tyson Kuteyi
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: zig, Toronto, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
COMPUTERISED VOICE: Drivers of Chicago. It is time you voiced your opinion about parking on ChicagoNow.com. Right now, you are probably thinking: There is nowhere to (bleeping) park. Where am I going to (bleeping) park? (Bleep). Ooh! There’s a spot. Ah (bleep). That (bleeping) guy just took it. Seriously. 40 dollars to (bleeping) park? (Bleeping) ridiculous. Does this sound like you? Then go post a comment on the blogs found at ChicagoNow.com Open for discussion.

Brief Explanation
Parking in Chicago is infuriating. It’s very hard to find a place to park, and the city has worsened the situation by recently raising the parking rates. It was important for ChicagoNow to key in on topics that hit a nerve with locals, like parking, as the website is an online destination containing over 250 blogs for Chicagoans to voice their opinion.