PRETTY LITTLE CHICKEN by The Richards Group for Chick-fil-a

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PRETTY LITTLE CHICKEN

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Industry Fast food outlets & restaurants, Restaurants, Pubs & Bars
Media Radio
Market United States
Agency The Richards Group
Creative Director Ron Henderson
Account Supervisor Desi Zacharias
Production Charlie Uniform Tango
Released August 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: CHICK-FIL-A
Product/Service: RESTAURANT
Agency: THE RICHARDS GROUP
Creative Director: Ron Henderson
Scriptwriter: Ron Henderson
Agency Producer: Sheri Cartwright
Account Supervisor: Desi Zacharias
Production Company: CHARLIE UNIFORM TANGO, Dallas, USA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: THE RICHARDS GROUP, Dallas, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Cowbells, mooing ANN: The cows are creating a jingle. They want you to remember to eat more chicken, and they’ve heard that a jingle is the best way to make people remember. They’ve asked me to sing it to you. Pretty little chicken on a bun bun bun Happy great white meat in your tum, yum yum Eat it now, not a cow, chow chow They’ve also heard repetition helps. SFX: Cow bells ANN: Pretty little chicken on a bun bun bun Happy great white meat in your tum, yum yum Eat it now, not a cow, chow chow Of course, the cows left out an ingredient or two in Chick-fil-A’s Original Chicken Sandwich, but they had trouble rhyming 'crucial pickles'. SFX: Mooing ANN: Once again... Pretty little chicken on a bun bun bun Happy great white meat in your tum, yum yum Eat it now, not a cow, chow chow Chick-fil-A. Home of the Original Chicken Sandwich.