Taco Bell Radio PERSONAL TRAINER by FCB Chicago

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Industry Fast food
Media Radio
Market United States
Agency FCB Chicago
Creative Director Pat Durkin, Chris D'amico
Account Supervisor Leila Cesario
Released March 2005

Credits & Description

Advertising Agency: FOOTE CONE & BELDING, USA
Creative Director: Pat Durkin/Chris D'amico
Scriptwriter: Pat Durkin
Agency Producer: John Bleeden
Account Supervisor: Leila Cesario
Advertiser's Supervisor: Jennifer Arnoldt

Script in English

CHICKEN GRILLED TAQUITO: Hi, are you Eddie? Right on time.

EDDIE: Who are you?

CHICKEN GRILLED TAQUITO: I am your personal trainer.

EDDIE: But, you’re a…uh…

CHICKEN GRILLED TAQUITO: I am the new Chicken Grilled Taquito from Taco Bell. Now what are your fitness goals Eddie?

EDDIE: Well…uh…I guess overall fitness. You’re a Taquito…

CHICKEN GRILLED TAQUITO: Yes, a Chicken Grilled Taquito. Why don’t we start with aerobics Eddie? I’ll show you some moves.

SFX: Music

EDDIE: Whoa…whoa…hey…hey…you can’t do aerobics. You’re like…made out of chicken.

CHICKEN GRILLED TAQUITO: I am a Chicken Grilled Taquito designed to move. Check it out. I’m all white meat chicken, hand rolled and grilled to go. Oh, and feast your eyes on these dips.

EDDIE: Nice.

CHICKEN GRILLED TAQUITO: Salsa, sour cream, or guacamole.

EDDIE: Okay, okay, let’s go.

CHICKEN GRILLED TAQUITO: Hang on, I need to put on my leg warmer.

EDDIE: Leg warmer?


MVO: Introducing Taco Bell’s new Chicken Grilled Taquitos with grilled marinated all white meat chicken & melted cheese, hand rolled and grilled to go with your choice of dip. For Chicken Grilled Taquitos you can eat anywhere…think outside the bun.

OFF: At participating locations. All white meat chicken available in the US only.