JIMMY by Proximity Philippines for Childhope

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JIMMY

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Industry Charities, Foundations, Volunteers
Media Radio
Market Philippines
Agency Proximity Philippines
Executive Creative Director Joel Limchoc, Simon Welsh, David X. Guerrero
Account Supervisor Lynne Esguerra
Production HIT Productions
Released August 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: CHILDHOPE ASIA PHILIPPINES
Product/Service: CHILDREN'S CHARITY
Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES
Executive Creative Director: David Guerrero/Joel Limchoc/Simon Welsh
Scriptwriter: Meggy de Guzman
Account Supervisor: Lynne Esguerra
Advertiser's Supervisor: Teresita Silva
Production Company: HIT PRODUCTIONS, Makati City, THE PHILIPPINES
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BBDO GUERRERO/PROXIMITY PHILIPPINES, Makati City, THE PHILIPPINES

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: What’s your name? BOY: I’m Jimmy. FVO: What do you want to be when you grow up? BOY: An artist, the one who does all the drawings. FVO: Jimmy, what do you want for yourself, for when you get older? BOY: To be able to help my parents. FVO: How are you helping them now? BOY: I help move around crack cocaine. ANN: It’s not in his hands. But yours. SFX: Coin drops in a can ANN: Donate to childhope.org.ph

Full script of the ad in the original language
FVO: Anong pangalan mo? BOY: Ako po si Jimmy. FVO: Anong gusto mo maging pag-laki mo? BOY: Artist po, yung mga nag-dra-drawing-drawing. FVO: Jimmy, anong pangarap mo pagtanda mo? BOY: Matulungan po ang mga magulang po namin. FVO: Paano mo ginagawa ‘yun ngayon? BOY: Tagatakbo ako ng shabu. ANN: Wala ‘to sa kanyang kamay. Nasa iyo. SFX: Coin drops into a can ANN: Magbigay sa childhope.org.ph