RR by Proximity Philippines for Childhope

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RR

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Industry Charities, Foundations, Volunteers
Media Radio
Market Philippines
Agency Proximity Philippines
Executive Creative Director Joel Limchoc, Simon Welsh
Account Supervisor Lynne Esguerra
Production HIT Productions
Released August 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: CHILDHOPE ASIA PHILIPPINES
Product/Service: CHILDREN'S CHARITY
Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES
Executive Creative Director: Simon Welsh/Joel Limchoc
Scriptwriter: Meggy De Guzman
Agency Producer: Idda Aguilar
Account Supervisor: Lynne Esguerra
Advertiser's Supervisor: Teresita Silva
Production Company: HIT PRODUCTIONS, Makati City, THE PHILIPPINES
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BBDO GUERRERO/PROXIMITY PHILIPPINES, Makati City, THE PHILIPPINES

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: What’s your name? BOY: RR. FVO: What do you hope for, in the future? BOY: To be a doctor. FVO: Why? BOY: So I can help the sick. FVO: So where do you live? BOY: In the cemetery. Everywhere you look, all you see are graves. ANN: It’s not in his hands. But yours. SFX: Coin drops into a can ANN: Donate to Childhope.org.ph

Full script of the ad in the original language
FVO: Anong pangalan mo? BOY: RR po. FVO: Anong pangarap mo pag tanda mo? BOY: Maging ano po. Isang doktor po. FVO: Bakit? BOY: Para po makatulong sa mga maysakit po. FVO: Saan ka nakatira? BOY: Sa sementeryo. Kahit saan ka po tumingin, puro ano eh nakikita mo po, puro nitso. ANN: Wala ‘to sa kanyang kamay. Nasa iyo. SFX: Coin drops into a can ANN: Magbigay sa childhope.org.ph