Cibalena Radio SYMPTOMS by Grey Sao Paulo

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SYMPTOMS

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Industry Cosmetics & beauty products, Health & Pharmaceutical Products
Media Radio
Market Brazil
Agency Grey Sao Paulo
Director Paulo Leite E Clóvis Calia
Creative Director Fernando Luna
Account Supervisor Luiz Otavio Mazucatto
Released August 2004

Credits & Description

Advertising Agency: GREY BRASIL, BRAZIL
Creative Director: Fernando Luna
Scriptwriter: Fernando Luna
Agency Producer: Gabriela Lemos/Juliana Arnoni
Account Supervisor: Luiz Otavio Mazzucato
Advertiser's Supervisor: Antonio Crippa
Director: Paulo Calia
Sound Engineer: Benoni Hubmaier

Script in English
VO 1: If the symptoms persist, a doctor should be consulted.
If the symptoms persist, a doctor should be consulted.
If the symptoms persist, a doctor should be consulted.
If the symptoms persist, a doctor should be consulted.
If the symptoms...
Man: Go ahead! Take Cibalena!
VO 2: Headache and fever is not a problem. Take Cibalena and it will all go away.
Script in Orginal Language
VO1: A persistirem os sintomas o médico deverá ser consultado.
A persistirem os sintomas o médico deverá ser consultado.
A persistirem os sintomas o médico deverá ser consultado.
A persistirem os sintomas o médico deverá ser consultado.
A persistirem...
Man: Vai! Toma Cibalena!
VO2: Dor de cabeça e febre não é problema. Toma Cibalena que tudo some.
Brief Explanation
Medicine advertising in Brazil should forcibly display a warning from the Ministry of Health containing the following message: “If the symptoms persist, a doctor should be consulted”. The spot makes use of this legal requirement and repeats it several times to show, in a good-humoured way, that other medicines do not cure headaches and pain like Cibalena does.