MARADONA by Latinworks for Cine Las Americas

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MARADONA

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Industry Shows, Events & Festivals
Media Radio
Market United States
Agency Latinworks
Released June 2012

Awards

Cannes Lions 2012
Radio Lions Entertainment & Leisure Bronze

Credits & Description

Type of entry: Product & Service
Category: Entertainment & Leisure
Advertiser: CINE LAS AMERICAS
Product/Service: INTERNATIONAL FILM FESTIVAL
Agency: LATINWORKS Austin, USA
Advertiser CINE LAS AMERICAS
Product INTERNATIONAL FILM FESTIVAL
Entrant LATINWORKS Austin, USA
1 of 3 Campaign
Type of Entry: Product & Service
Category: Entertainment & Leisure
Title: MARADONA
Advertiser/Client: CINE LAS AMERICAS
Product/Service: INTERNATIONAL FILM FESTIVAL
Entrant Company: LATINWORKS Austin, USA
DM/Advertising Agency: LATINWORKS Austin, USA


Brief Explanation
With the concept "if this is our reality, imagine our films," we created a quick and smart radio campaign to advertise Cine Las Americas' new short film category.