BLACK ORPHEUS by Master Comunicacao for Cultural Foundation Of Curitiba

BLACK ORPHEUS

Pin to Collection
Add a note
Industry Culture, Leisure & Sport
Media Radio
Market Brazil
Agency Master Comunicacao
Creative Director Humberto Fernandez, Flávio Waiteman, Victor Afonso, Felippe Motta
Account Supervisor Anne Rinaldim, Marcelo Romaniewicz, Cícero Rohr
Production Jamute Audio
Released August 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: CULTURE FOUNDATION OF CURITIBA
Product/Service: CINEMATHÈQUE OF CURITIBA
Agency: MASTER COMUNICAÇÃO
Creative Director: Flavio Waiteman/Victor Afonso
Scriptwriter: Victor Afonso/David Keller
Agency Producer: Thaysa Bono
Account Manager: Roberta Storelli/Marcelo Cattani
Account Supervisor: Marcelo Romaniewicz/Cícero Rohr/Anne Rinaldim
Advertiser's Supervisor: Eduardo Pimentel
Production Company: JAMUTE AUDIO, Curitiba, BRAZIL
Sound Studio: Jamute Audio
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MASTER COMUNICAÇÃO, Curitiba, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music ANN: This is a true story. In 1959, Black Orpheus won an Oscar and the heart of an American girl, Ann Dunham. Sixteen years later, the movie was screened again, and Ann watched it with her son. The boy, who was a teenager at that time, couldn’t understand why Black Orpheus made his mother cry so much. Then it all made sense to him. Thanks to the love story in that movie, his mother, a white girl born in Kansas, had the courage to marry his father, a man who was black like Orpheus. On that very moment, the boy knew that, had it not been for Black Orpheus, he would never have been born. His name? Barack Obama. A good movie can change the world. Cinemathèque of Curitiba. Culture Foundation of Curitiba.

Full script of the ad in the original language
SFX: Música ANN: Essa é uma história real. Em 1959, Orfeu Negro ganhou um Oscar e o coração de uma americana, Ann Dunham. Dezesseis anos mais tarde, o filme foi exibido novamente e Ann o assistiu acompanhada de seu filho. O garoto, que era um adolescente na época, não conseguia entender por quê Orfeu Negro fazia sua mãe chorar tanto. Foi então que ele descobriu. Graças à história de amor daquele filme, sua mãe, uma branca nascida no Kansas, teve coragem de se casar com seu pai, um homem que era preto como o Orfeu. Naquele momento, o menino soube que se não fosse por Orfeu Negro, ele nunca teria nascido. Seu nome? Barack Obama. Um bom filme pode mudar o mundo. Cinemateca de Curitiba. Fundação Cultural de Curitiba.