SECOND HOME by Publicis Brussels for Citibank

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Industry Banking, Banking & Financial Services
Media Radio
Market Belgium
Agency Publicis Brussels
Creative Director Paul Servaes, Frieke Janssens
Account Supervisor M. Degroot
Released October 2007

Credits & Description

Advertising Agency: PUBLICIS, BELGIUM, Brussels
Creative Director: Janssens/Servaes
Agency Producer: D. Ruys
Account Supervisor: M. Degroot

Script in English

FVO: (Voice getting older) We’re going to buy a house in the South of France - an old farm
house in Provence, which we’ll completely rennovate. We’ll add two bedrooms for the family
and our friends. We’ll plant grape vines and then olive trees. And every year we’ll spend
winter in the sun...and I will sunbathe in the nude.

ANN: Don't let your dreams grow old. Take out a short-term loan now, and your first monthly
payment will be reimbursed. More information at

FVO & MVO: Citibank.
Script in Orginal Language

FVO: On va s’acheter un vieux mas provençal qu’on va entièrement rénover. On y ajoutera deux chambres, pour la famille et les amis. On plantera des vignes, et puis des oliviers. Et, chaque année, on passera l’hiver au soleil et je ferai de l’intégral.

ANN: Ne laissez pas vieillir vos rêves. Citibank. En demandant maintenant un prêt à tempérament, la première mensualité vous sera remboursée. Plus d’infos sur

FVO & MVO: Citibank.