VOICEMAIL by Lowe 180 Santiago for Claro

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VOICEMAIL

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Industry Traffic safety
Media Radio
Market Chile
Agency Lowe 180 Santiago
Creative Director Rafael Pabón - Gonzalo León
Account Supervisor Marco Olivos
Production Solo Estudio
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: CLARO
Product/Service: MOBILE PHONE USE FOR DRIVERS
Agency: 180 GRADOS
Executive Creative Director: Rafael Pabón - Gonzalo León
Creative Director: Rafael Pabón
Scriptwriter: Rafael Pabón
Agency Producer: 180 Grados
Account Supervisor: Marco Olivos
Production Company: SOLO ESTUDIO, Santiago, CHILE
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: 180 GRADOS, Santiago, CHILE

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
VOICEMAIL: You have one saved message. To play your message, press three. SFX: Beep FVO: Hi Mum, I'm going to stay at Claudia's tonight. I love you. SFX: Beep VOICEMAIL: End of message. To repeat the message, press four. SFX: Beep FVO: Hi Mum, I'm going to stay at Claudia's tonight. I love you. SFX: Beep VOICEMAIL: End of message. To repeat the message, press four. SFX: Beep FVO: Hi Mum, I'm going to stay at Claudia's tonight. I love you. SFX: Beep VOICEMAIL: End of message. SFX: Music; beep ANN: The most difficult part of losing a loved one in a car accident is resigning yourself to living without them. If you are going to use your phone while driving, use your hands-free set. This is a message from Claro, for an 18th with no accidents. VOICEMAIL: End of message.

Full script of the ad in the original language
VOZ GRABADORA DE CELULAR: Usted tiene un mensaje ya escuchado. Para volver a escucharlo marque 3. SFX: Bip FVO: Aló mamá me voy a quedar a dormir en la casa de la Claudia, oye... te quiero mucho. SFX: Bip VOZ GRABADORA DE CELULAR: Fin del mensaje. Para repetir el mensaje marque 4. SFX: Bip FVO: Aló mamá me voy a quedar a dormir en la casa de la Claudia, oye... te quiero mucho. SFX: Bip VOZ GRABADORA DE CELULAR: Fin del mensaje. Para repetir el mensaje marque 4. SFX: Bip FVO: Aló mamá me voy a quedar a dormir en la casa de la Claudia, oye... te quiero mucho. SFX: Musica; Bip ANN: Lo más difícil de perder a alguien en un accidente de tránsito es resignarte a vivir sin él. Si vas hablar por celular mientras manejas, usa manos libres. Un mensaje de Claro por un 18 sin accidentes. VOZ GRABADORA DE CELULAR: Fin del mensaje.

Brief Explanation
Every year on September 18th, Chile celebrates it independence and during these dates (17th, 18th, and 19th of September) many people die for driving in an unsafe way. This radio spot was aired during those 3 days and features a mother listening a voicemail that her daugther left her while she was talking on her cellphone while driving. Happily we can say that the rate of traffic accidents on 2009 diminished in 15 per cent.