Clearblue Radio Spelling by Lapiz Chicago, Leo Burnett USA

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Industry Skin Care, Contraceptives & Pregnancy Tests
Media Radio
Market United States
Agency Lapiz Chicago
Agency Leo Burnett USA
Released May 2013


FIAP 2014
Radio Belleza / Higiene personal / Cosmética / Perfumería / Artículos medicinales y farmacéuticos Sol de Bronce

Credits & Description

Título: Spelling / Película
Agência: Lapiz
Anunciante: Lapiz
Diretor de criação: Laurence Klinger, Maria Bernal, Lizette Morazzani
Produtor da agência: Ximena Aguirre
Redator: Lizette Morazzani
Sinopse: The doubt of pregnancy is scary to teens. The quickest way to end that doubt is a drugstore pregnancy test. The problem is these tests reveal their results through blurry symbols and lines, leading to more confusion. Thankfully, Clearblue created a digital pregnancy test that delivers results in digital written words: Pregnant/Not pregnant. To communicate this benefit we created a radio campaign that through narration shows exactly how Clearblue provides clarity to an unclear situation.
Atendimento: Ernesto Adduci, Sara Abadi, Spencer Colvin