STORK by Lapiz Chicago for Clearblue

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STORK

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Industry Contraceptives & Pregnancy Tests
Media Radio
Market United States
Agency Lapiz Chicago
Released June 2012

Awards

Cannes Lions 2012
Radio Lions Pharmacy Silver

Credits & Description

Type of entry: Product & Service
Category: Pharmacy
Advertiser: PROCTER & GAMBLE
Product/Service: CLEARBLUE EASY DIGITAL PREGNANCY TEST
Agency: LAPIZ Chicago, USA
Advertiser PROCTER & GAMBLE
Product CLEARBLUE EASY DIGITAL PREGNANCY TEST
Entrant LAPIZ Chicago, USA
Type of Entry: Product & Service
Category: Pharmacy
Title: STORK
Advertiser/Client: PROCTER & GAMBLE
Product/Service: CLEARBLUE EASY DIGITAL PREGNANCY TEST
Entrant Company: LAPIZ Chicago, USA
DM/Advertising Agency: LAPIZ Chicago, USA


Brief Explanation
When a woman takes a pregnancy test she wants to know for sure if “the Stork” is coming or not. With Clear Blue there will be no doubts about it because it’s easy to read and 99% accurate.