TV NEWS by WMcCann Sao Paulo for Clorets

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TV NEWS

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Industry Chocolate, Baking, Cakes & Desserts
Media Radio
Market Brazil
Agency WMcCann Sao Paulo
Director Tereza Moranduzzo
Creative Director Adriana Cury, Eric Sulzer
Account Supervisor Vera Silvieri, Marcelo Oliveira
Released April 2008

Credits & Description

Advertising Agency: McCANN ERICKSON BRASIL, BRAZIL
Executive Creative Director: Adriana Cury
Creative Director: Adriana Cury/Eric Sulzer
Scriptwriter: Luiz Vicente Batata Simoes/Adriana Cury/Rodrigo Gigante Machado
Agency Producer: Paula Moraes
Account Supervisor: Vera Silvieri/Marcelo Oliveira
Advertiser's Supervisor: Anna Christina Freitas
Director: Tereza Moranduzzo
Sound Engineer: Tereza Moranduzzo

Script in English
MVO1: Filet mignon, wild rice, ham and cream cheese.
MVO2: Octopus rice, shrimp soup with baked potatoes. Pork ribs, fried steak. French fries, onion rings, butter farofa. Fried bacon.
FVO: Cod cordon bleu, garlic toast, flan, cinnamon rolls, espresso, and filet mignon.
ANN: No one needs to know what you ate. Clorets. For better breath
Script in Orginal Language
MVO1: Entrecôte. Arroz selvagem, paca, pernil, queijo de minas.
MVO2: Arroz de polvo, camarões ensopados com batatas coradas. Leitão ao pururuca, filé a milanesa. Fritas, anéis de cebola, farofa de manteiga. Bacon frito.
FVO: Bacalhau Gomes de Sá, alheira, doce de ovos. Pastel de Sata Clara, cafezinho. Entrecôte.
ANN: Ninguém precisa saber o que você comeu. Clorets. Por um hálito melhor.
Brief Explanation
In this spot, the radio personality tells the news in the typically serious tone. To our surprise, instead of speaking in phrases, he only says the name of food and dishes. The spot ends with concept: No one needs to know what you ate.