SOCK DRAWER by Saatchi & Saatchi London for Clusters

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SOCK DRAWER

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Industry Confectionery & snacks
Media Radio
Market United Kingdom
Agency Saatchi & Saatchi London
Executive Creative Director Kate Stanners
Creative Director Rob Potts, Andy Jex
Account Supervisor Charlotte Cook
Production Radioville
Director Ian Mactavish
Executive Creative Director Paul Silburn
Producer Sean Carnegie
Released August 2010

Credits & Description

Category: Foods
Advertiser: CADBURY
Product/Service: CLUSTERS CONFECTIONERY
Agency: SAATCHI & SAATCHI
Executive Creative Director: Paul Silburn/Kate Stanners
Creative Director: Rob Potts/Andy Jex
Scriptwriter: Paul Ewen/Phil Clarke
Agency Producer: Joe Bagnall
Account Manager: Laura Mills
Account Supervisor: Charlotte Cook
Production Company: RADIOVILLE, London, UNITED KINGDOM
Director: Ian MacTavish
Producer: Sean Carnegie
Sound Studio: Zoo/Jungle
Sound Engineer: Gerard Lloyd, Zoo; Chris Turner, Jungle
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SAATCHI & SAATCHI, London, UNITED KINGDOM

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Man hunting through a drawer MVO: Unbelievable. How is it I’ve got three brown socks and only one black one? Hang about, what’s this? A microphone? SFX: Knocking on microphone MVO: What the heck is a microphone doing in my sock drawer? SFX: Crinkling of foil packaging MVO: And what in the blazes are these? Cadbury Clusters? ‘Crunchy flakes, juicy raisins and Cadbury milk chocolate. How wonderfully odd.’ Hmm... a pack of Clusters. And a microphone. In my sock drawer. SFX: Taps microphone MVO: Hello? Hello? Can anybody hear me? SFX: Feedback