Coca-cola Radio ALTHEA by Leo Burnett Johannesburg

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ALTHEA

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Industry Soft Drinks
Media Radio
Market South Africa
Agency Leo Burnett Johannesburg
Creative Director Vanessa Pearson
Account Supervisor Lucky Mshazo
Released June 2005

Awards

Cannes Lions 2006
Radio Non-Alcoholic Drinks Gold Lion for the Campaign

Credits & Description

Advertising Agency: LOBEDU LEO BURNETT, SOUTH AFRICA, Johannesburg
Creative Director: Vanessa Pearson
Scriptwriter: Stefanus Nel
Agency Producer: Pam Marsh
Account Supervisor: Lucky Mshazo
Advertiser's Supervisor: Sindile Nqunqa
Sound Engineer: Dave Harris


Script in English

SFX: Phone ringing.

FVO: Goodday.

MVO: Hello. May I please speak to Althea Timm?

FVO: It’s Althea speaking.

MVO: My name is Tolerance Maseko from the Department of Name Changes and Reconciliation.

FVO: Yes.

MVO: Ma’am as you know names are being changed across the country, like Pretoria is now Tswane. Well the Department have decided to change your surname. So from now on
you’ll be known as Althea Nonkululekho Timm.

FVO: No! I wasn’t born like that!

MVO: Pretoria wasn’t born like that either. And it’s now Tswane.

FVO: You can change Pretoria but you’re not gonna change me. Tomorrow you’re gonna tell me I’m married!

SFX: Laughter.

ANN: It takes time getting used to a new name. Lemon Twist is now Twist Lemon. The same great taste just a new name. Twist Lemon. Put a twist in it!


Script in Orginal Language

SFX: Phone ringing.

FVO: Good day.

MVO: Hallo. Kan ek asseblief met Althea Timm praat?

FVO: Dis Althea wat praat.

MVO: My naam is Tolerance Maseko van die Departement van Naam Veranderinge en Versoening.

FVO: Yes.

MVO: Mevrou u weet mos name in die land word verander soos Pretoria is nou Tswane.

FVO: Ja.

MVO: Wel die departement het toe besluit om u van te verander. So van nou af sal mevrou
bekend wees as Althea Nonkululekhu Timm.

FVO: Nee! Ek was nie so gebore nie!

MVO: Maar Pretoria is ook nie so gebore nie en dis nou Tswane.

FVO: Nee, nee nee nee! Julle gaan Pretoria change. Julle gaan nie vir my change nie. More
kom jy my sê eks getroud ook nou nog!

ANN: Dit neem ‘n rukkie om gewoond te raak aan ‘n nuwe naam. Lemon Twist word nou Twist Lemon genoem. Dieselfde lekker smaak net ‘n nuwe naam. Twist Lemon. Put a twist in it.

Brief Explanation

The brief was to make consumers aware that Lemon Twist and Schweppes Sparkling Granadilla had changed their names to Twist Lemon and Twist Granadilla. None of the people we called were aware that the conversation was being recorded.