Coca-cola Radio PIETER KRUGER by Leo Burnett Johannesburg

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PIETER KRUGER

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Industry Soft Drinks
Media Radio
Market South Africa
Agency Leo Burnett Johannesburg
Creative Director Vanessa Pearson
Account Supervisor Lucky Mshazo
Released June 2005

Awards

Cannes Lions 2006
Radio Non-Alcoholic Drinks Gold Lion for the Campaign

Credits & Description

Advertising Agency: LOBEDU LEO BURNETT, SOUTH AFRICA, Johannesburg
Creative Director: Vanessa Pearson
Scriptwriter: Stefanus Nel
Agency Producer: Pam Marsh
Account Supervisor: Lucky Mshazo
Advertiser's Supervisor: Sindile Nqunqa
Sound Engineer: Dave Harris


Script in English

SFX: Phone ringing.

MVO1: Hello.

MVO2: Good morning. Can I speak to Mr Pieter Kruger please?

MVO1: That’s him.

MVO2: My name is Tolerance Maseko sir from the Department of Name Transformation. Your
family owns a farm named Spekboom. Is that correct?

MVO1: Ya

MVO2: Yes Sir I just want to inform you that in line with the transformation the Department have
decided to give the farm a new name. Now we’ve got a choice of either Sine'Clancla or
Sine’Shasha

MVO1: Ummm.

MVO2: You can choose one or the other. Sine'Clancla would mean ‘fortunate’. Sine’Shasha
would mean ‘we have trees’.

SFX: Silence.

MVO2: Would you be happy with the first or the second one sir?

SFX: Hung up phone.

ANN: It takes time getting used to a new name. Lemon Twist is now called Twist Lemon. Twist Lemon. Put a twist in it.


Brief Explanation

The brief was to make consumers aware that Lemon Twist and Schweppes Sparkling Granadilla had changed their names to Twist Lemon and Twist Granadilla. None of the people we called were aware that the conversation was being recorded.