Coca-cola Radio ROOIBANK by Leo Burnett Johannesburg

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ROOIBANK

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Industry Soft Drinks
Media Radio
Market South Africa
Agency Leo Burnett Johannesburg
Creative Director Vanessa Pearson
Account Supervisor Lucky Mshazo
Released June 2005

Awards

Cannes Lions 2006
Radio Non-Alcoholic Drinks Gold Lion for the Campaign

Credits & Description

Advertising Agency: LOBEDU LEO BURNETT, SOUTH AFRICA, Johannesburg
Creative Director: Vanessa Pearson
Scriptwriter: Stefanus Nel
Agency Producer: Pam Marsh
Account Supervisor: Lucky Mshazo
Advertiser's Supervisor: Sindile Nqunqa
Sound Engineer: Dave Harris


Script in English

MVO1: Hello.

MVO2: Good afternoon Mr le Roux. Is this Mr Eden le Roux?

MVO1: Yes.

MVO2: Do you own a farm named Rooibank?

MVO1: Yes that’s right.

MVO2: My name is Tolerance Maseko from the Department of Name Changes and Reconciliation.

MVO1: Yes.

MVO2: Well sir, the Department have decided to change the name Rooibank to Umfula Ugcwele.

MVO1: What kind of (BEEP) name is that!?

MVO2: It means that the river on your farm carries a lot of water.

MVO1: There’s (BEEP) water…(LAUGHS) There’s (BEEP) water at Rooibank my boy.

ANN: It takes time getting used to a new name. Lemon Twist is now called Twist Lemon. The same great taste just a new name. Twist Lemon. Put a twist in it.



Script in Orginal Language

SFX: Phone ringing.

MVO1: Hallo, le Roux goeie middag.

MVO2: Middag meneer le Roux. Is u meneer Eden le Roux?

MVO1: Ja.

MVO2: Besit u ‘n plaas genaam Rooibank?

MVO1: Ja dis reg.

MVO2: My naam is Tolerance Maseko van die Departement van Naam Veranderinge en Versoening.

MVO1: Ja.

MVO2: Wel meneer, die Department het toe besluit om die naam Rooibank te verander na
Umfula Ugcwele.

MVO1: Wat van ‘n (BEEP) naam is dit nou?

MVO2: Dit beteken dat u plaas se rivier baie water het.

MVO1: Daar’s (BEEP) water. (LAUGHS) Daar’s (BEEP) water op Rooibank ou seun.

ANN: Dit neem ‘n rukkie om gewoond te raak aan ‘n nuwe naam. Lemon Twist word nou Twist Lemon genoem. Dieselfde lekker smaak, net ‘n nuwe naam. Twist Lemon. Put a twist in it.

Brief Explanation

The brief was to make consumers aware that Lemon Twist and Schweppes Sparkling Granadilla had changed their names to Twist Lemon and Twist Granadilla. None of the people we called were aware that the conversation was being recorded.