COCALINE by Eccetera Produzioni Audio, Y&R Milan for Cascina Verde Onlus - Centro Agnesi

COCALINE

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Industry Against Drugs
Media Radio
Market Italy
Agency Eccetera Produzioni Audio
Producer Josè Bagnarelli
Agency Y&R Milan
Executive Creative Director Vicky Gitto
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: CASCINA VERDE ONLUS - CENTRO AGNESI
Product/Service: COCAINE ABUSE RECOVERY
Agency: Y&R
Executive Creative Director: Vicky Gitto
Scriptwriter: Francesco Cellini
Account Manager: Elisabetta Strada
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Producer: Josè Bagnarelli
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R , Milan, ITALY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Let me introduce my family. Federico, Carla: my parents. Nico, Camilla, Enrico, Carlotta: my brothers. Ludovico, Caterina: my uncle and aunt. And my cousins: Rocco, singer; Marco, cardiologist; Francesco, soccer player. And Cocky, our cute doggy. ANN: Cocaine is often hidden inside the family. Centro Agnesi, by Associazione Cascina Verde, offers psychological aid to all cocaine users, as well as their family members. Visit CentroAgnesi.it

Full script of the ad in the original language
MVO: Ecco la mia famiglia. Federico, Carla: i miei genitori. Nico, Camilla, Enrico, Carlotta: i miei fratelli. Ludovico, Caterina: gli zii. E i cugini: Rocco, cantante; Marco, cardiologo; Francesco, calciatore. E Cocky, il nostro simpatico cagnolino. ANN: Spesso la cocaina si nasconde in famiglia. Centro Agnesi dell’associazione Cascina Verde Onlus offre supporto psicologico a chi fa uso di cocaina e ai suoi familiari. Vai su CentroAgnesi.it

Brief Explanation
Creative idea has been developed on the basis that cocaine is often hidden in unsuspecting families. In this radio commercial, the word 'coca' (cocaine) is hidden and continuously repeated into the other words of the man's speech, whilst talking about this family.