McDonald's Radio STRANGER THINGS by DDB Stockholm

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STRANGER THINGS

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Industry Coffee, Tea, Breakfast Drinks, Fast food
Media Radio
Market Sweden
Agency DDB Stockholm
Director Patrik Larsson
Account Supervisor Staffan Ekstam
Released February 2005

Credits & Description

Advertising Agency: DDB STOCKHOLM, SWEDEN, Stockholm
Scriptwriter: Stefan Gustafsson/Lennart Claesson
Account Supervisor: Staffan Ekstam (McDonald's)
Advertiser's Supervisor: Tracy Goodall (Account Director)
Director: Patrik Larsson


Script in English

VO: Stranger things have happened than that McDonald’s now serves great coffee. Like this for example:

Speaker: I will... economy... [The crowd cheers] ...in state of California... [The crowd cheers again] Yeah ...people... fresh air... Yeah, come on!

[The crowd applaud and cheer]

VO: Now each cup of black coffee, latte, cappuccino and espresso is made from high quality beans that are freshly ground the moment you order.

Jingle: I'm lovin' it.
Script in Orginal Language

VO: Konstigare saker har hänt än att McDonald's nu serverar riktigt bra kaffe.

Speaker: (Vi hör hur en talare harklar sig. Han börjar prata på dålig engelska.) I will... economy...

Folket jublar.

Speaker: ...in state of California...

Folket jublar återigen.

Spaker: ...people... fresh air.

Folket applåderar och jublar.

VO: Nu är varenda kaffe, latte, cappuccino och espresso gjord på bönor av de finaste sorter som mals direkt efter beställning.

Jingle: I´m lovin' it.
Brief Explanation

Swedes are prolific coffee drinkers, but there was a wide gap between their perception of McDonald’s coffee and the reality – that McDonald’s brews great coffee. The communication insight was an admission from McDonald’s that they understood consumers might be surprised by their quality coffee, but stranger things have happened …