COI Radio CAN'T LIGHT UP by AMV BBDO London

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CAN'T LIGHT UP

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Industry Anti-smoking
Media Radio
Market United Kingdom
Agency AMV BBDO London
Creative Director Paul Belford, Nigel Roberts
Released July 2005

Awards

Cannes Lions 2006
Radio Charities, Public Health & Safety, Public Awareness Messages Bronze Lion

Credits & Description

Advertising Agency: ABBOTT MEAD VICKERS.BBDO, UNITED KINGDOM, London
Creative Director: Paul Belford/Nigel Roberts
Scriptwriter: Adam Rimmer/Pete Davies
Agency Producer: Tim Morgan


Script in English

SFX: Restaurant ambiance

MVO: Excuse me. Have you got a light.

FVO: Sure

SFX: Click, click,click, suck, suck

FVO: Is everything alright?

SFX: Click, click, suck ,suck

MVO: Yeah, just give me a minute

SFX: Click, click, suck ,suck

MVO: Uh. This doesn't usually happen to me

FVO: Don't worry. It can happen to any guy

MVO: I'm so sorry

FVO: It's okay. Try again later if you like.

ANN: Your chances of becoming impotent are far higher if you smoke. For help giving up call
0800 196 0 196 or visit stayinghard.info