COI Radio SON by AMV BBDO London

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SON

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Industry Anti-smoking
Media Radio
Market United Kingdom
Agency AMV BBDO London
Creative Director Paul Belford, Nigel Roberts
Released May 2005

Credits & Description

Advertising Agency: ABBOTT MEAD VICKERS.BBDO, UNITED KINGDOM, London
Creative Director: Paul Belford/Nigel Roberts
Scriptwriter: Stephen Moss
Agency Producer: Tim Morgan


Script in English

MVO: Once this big dog chased me.

SFX: Cough, cough

MVO: And I was um scared, but dad chased it away. but then at night I couldn't sleep and then
dad came in an checked under the bed just in case. He'd never let anybody hurt me

SFX: Cough, cough

ANN: If you really want to protect your child don't smoke around them. Thousands of children are
admitted to hospital every year with breathing difficulties caused by cigarette smoke. For help giving up call 0800 169 0169. Protect children. Don't make them breath cigarette smoke.