A SALARYMAN'S LIFE by Daiko Tokyo for Panasonic

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A SALARYMAN'S LIFE

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Industry Electronic Devices & Home Appliances
Media Radio
Market Japan
Agency Daiko Tokyo
Director Yuki Imanaka
Executive Creative Director Yoichi Miura
Creative Director Miwako Saito, Makoto Mitsui
Producer Yoshiaki Okubo
Production BIG FACE
Released June 2010

Awards

Cannes Lions 2010
Radio - Bronze

Credits & Description

Advertiser: PANASONIC
Product/Service: COMBINATION STEAM OVEN
Agency: DAIKO ADVERTISING
Executive Creative Director: Yoichi Miura
Creative Director: Miwako Saito/Makoto Mitsui
Scriptwriter: Yuki Imanaka
Advertiser's Supervisor: Yoichi Miura
Production Company: BIG FACE, Osaka, JAPAN
Director: Yuki Imanaka
Producer: Yoshiaki Okubo
Sound Studio: Media Plaza
Sound Engineer: Masahiro Inumaru/Keisuke Soejima
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DAIKO ADVERTISING, Osaka, JAPAN
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN1: Did you know that if you shrink 24 hours in the life of a typical Japanese salaryman into one minute, you get...MVO: Hobbies.ANN1: Time spent on hobbies: half a second.MVO: CommmmuuuuuttttttiiinnnnggggANN1: Commuting time: 3.5 seconds, and...MVO: Wooorrrrrrrrrrrrrrrrrrkkkk... Wooooooooorrrrrrrrrrrrrrrrrkk!ANN1: A grand total of 26 seconds! Plus...MVO: Evenings out with clients or the boss...ANN1: As much as 5.4 seconds!MVO: Cooking and dinner!ANN1: Together, less than 2 seconds. That's pretty rough. For someone that busy, one solution is Panasonic's combination steam oven. It's easy to cook good, solid meals with the press of a button. So, you can enjoy making dinner and eating with your family.MVO: Time with my famillllllyyyyyyyyyy...ANN1: ...will probably increase.ANN2: Panasonic. Ideas For Life
Full script of the ad in the original language
ANN1: Minasan gozonjidesuka? Nippon no sarari-man no 24jikan wo 1fun ni kansansuruto...MVO: Shumi.ANN1: Shumi no jikan wa 0.5byou.MVO: Tukiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinnnn.ANN: Tukinjikan wa 3.5byou. SositeMVO: Sigotttttttttttttttttttttttttttttttttttto...Sigotttttttttttttttttttttttttttttttttto!ANN1: Wa nanto 26byou mo arundesutte. Sonoue...MVO: Sigoto no tukiai...ANN1: Datte 5.4byou mo!MVO: Ryori! Yushoku!ANN1: Wa awasetemo 2byou ika. Taihen desuyone.Sonna isogasii anata ni osusume nanoga Panasonic no sutimu-obun-renji. Botan hitotu de kantan ni honkaku-ryori ga tukurerukara Kazoku to issho ni shokuji zukuri mo tanosimemasu.MVO: Kazoku no kaiwa...ANN1: ...mo fuerukamo.ANN2: Panasonic. Ideas For Life
Brief Explanation
Objective: To communicate the message that anyone, even busy people, can enjoy the time to cook and eat with their families, thanks to Panasonic’s combination steam oven.Concept: Based on a nationwide survey, a typical day in a Japanese company employee's life is condensed into one minute, cataloguing the time he spends on different activities. It highlights how a great majority of the time is spent working, with little time for family and meals.Target Audience: Busy company employees, and people in general who don’t have enough time to cook or eat with their families