ANIMAL BEHAVIOUR by Daiko Tokyo for Panasonic

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ANIMAL BEHAVIOUR

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Industry Electronic Devices & Home Appliances
Media Radio
Market Japan
Agency Daiko Tokyo
Director Yayoi Higashi
Executive Creative Director Yoichi Miura
Creative Director Miwako Saito, Makoto Mitsui
Producer Yoshiaki Okubo
Production BIG FACE
Released August 2010

Credits & Description

Advertiser: PANASONIC
Product/Service: COMBINATION STEAM OVEN & RICE COOKER
Agency: DAIKO ADVERTISING
Executive Creative Director: Yoichi Miura
Creative Director: Miwako Saito/Makoto Mitsui
Scriptwriter: Yayoi Higashi
Production Company: BIG FACE, Osaka, JAPAN
Director: Yayoi Higashi
Producer: Yoshiaki Okubo
Sound Studio: Media Plaza, Osaka
Sound Engineer: Masahiro Inumaru
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DAIKO ADVERTISING, Tokyo, JAPAN
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: MusicANN1: A male frog is loved only for his croaking. A female peacock chooses her partner only by his looks. A male lion chases his wife away so he can eat first by himself. Great horned owls cannot build their own nest. With tigers, leopards, and polar bears, the father always lives apart from his family. The mother cuckoo lays its egg in another bird's nest, then flies off. People, on the other hand, express love in many ways. Husbands and wives share their happiness. Parents and children have closer relationships than anyone else, living and spending time together. People live as families in their 'home sweet home'.When you come home to your family, isn’t it great to open the door and smell the welcoming aroma of a delicious home-cooked meal you’ll soon enjoy together? To Panasonic, this is what home cooking is all about. For example, a combination steam oven that can simultaneously grill and simmer, or a rice cooker that never fails to serve up delicious rice, even down to the crispy brown portion at the bottom. Products carefully conceived for delicious home cooking, making every meal a family event. The joy of cooking and eating make time with the family more precious than ever. For people, time together with your family provides the energy to meet each new day. ANN2: Panasonic. Ideas for life.
Full script of the ad in the original language
SFX: MusicANN1: Kaeru no osu ha, nakigoe de shika, aisareru-koto wo shirimasen.Kujaku no mesu ha, gaiken de shika,aisuru aite wo erabimasen.Raion no otto ha, tsuma wo oiyari, jibun-dake ga mazu syokuji ni tsukimasu.Fukurou no oya ha, jibun-tachi de su wo tsukuru-koto ga dekimasen. Tora mo hyou mo hokkyokuguma mo, chichioya ha kazoku to wakarete kurashimasu.Kakkou no hahaoya ha, jibun de kodomo wo sodatemasen.Keredo, ningen ha, takusan no ai no tsutae-kata wo shitteimasu.Ningen no fuufu ha, otagai no shiawase wo wakeau-koto ga dekimasu.Ningen no oyako ha, dareyori chikaku de jikan wo kasane, kurashiteikimasu.Hito niha, kazoku de issyo ni sugosu, attakai uchi ga aru.Tadaima no tobira wo akete, kyou mo kazoku ni kaettara, oishii-yuge no tachikomeru ouchi de motto tanoshiku sugoshitehoshii.Sonna omoi kara umareta no ga, Panasonic no Ouchi-Gohan.Tatoeba yaku to niru, futatsu no cyouri ga douji ni dekiru suchi-mu o-bun renji ya, tegaru ni okoge made tanoshimeru suihanki nado, taberu-koto wo teinei ni kangaeta syouhin de, kazoku no kioku ni nokoru gohan-zukuri wo otetsudai.Tsukuru, ajiwau shiawase wo,kazoku no jikan ni motto motto hirogetai.Hito ha, kazoku to sugosu jikan de ashita no genki wo hagukumu kara.ANN2: Panasonic. Ideas for life.
Brief Explanation
To depict the happy family life only humans enjoy, and project an appealing image of Panasonic cooking appliances as products which support that family life. To contrast the behaviour of various types of animals with the type of happy family life humans enjoy.