ROCKY by InterAD for Canal Antigua

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ROCKY

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Guatemala
Agency InterAD
Director Juan Chajón
Creative Director Juan Carlos Molina
Producer Irina Rorhmoser
Account Supervisor Rosa Elena Aroche
Production Chroma Films
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: CANAL ANTIGUA
Product/Service: COMMERCIAL-FREE MOVIES
Agency: InterAD
Executive Creative Director: Carlos Molina
Creative Director: Carlos Molina
Scriptwriter: Jorge Paniagua
Agency Producer: Irina Rorhmoser
Account Manager: María Kaltschsmitt
Account Supervisor: Rosa Elena Aroche
Advertiser's Supervisor: Anabel Bonamín
Production Company: CHROMA FILMS, Guatemala City, GUATEMALA
Director: Juan Chajón
Producer: Irina Rorhmoser
Sound Studio: Chroma Films
Sound Engineer: Juan Chajón
Music Artist/Title: Eduardo Melgar/Vanessa Oliva
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: InterAD, Guatemala , GUATEMALA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Crowd; music from 'Rocky' MVO1: Rocky tell us, how are you feeling after 15 rounds? Are you tired of not being able to wear a swimsuit? Perfect! It’s here! The slim belt that makes miracles come true! MVO2: Adrian! Those difficult days keep on going! FVO: Rocky! With wings that protect during the night! MVO1: What a great fight, Rocky! Without a doubt a spectacular combat! Just like Campal, the hydrating cream that fights cellulite right from the first application. MVO2: Adrian! FVO: Rocky! MVO3: The judges have just given us the results and, to have a white smile, the brightest, choose the mint flavour mouthwash. FVO: Rocky! The promotion is for a limited time only! MVO2: Adrian! Call NOW! ANN: The excitement should not be interrupted. Watch 'Rocky' the movie with no commercial breaks. This Saturday, only on Canal Antigua.

Full script of the ad in the original language
SFX: De fondo soundtrack de la película 'Rocky' MVO1: Rocky dinos como te sientes después de 15 rounds? Estás cansado de no poder usar un bañador? Perfect! La faja reductora que hace Milagros! MVO2: Adrian! Que esos días difíciles no te detengan! FVO: Rocky! Con alitas que protejen de noche! MVO1: Y que gran duelo Rocky! Sin lugar a dudas una batalla campal! Campal! La crema hidratante que le hace la Guerra a la celulitis desde la primera aplicación! MVO2: Adrian! FVO: Rocky! MVO3: Los jueces ya han dado su puntuación y nos están informando que para tener una sonrisa blanca. Brillante! El enjuague bucal que sabe a menta! FVO: Rocky! Promoción por tiempo limitado! MVO2: Adrian! Llama ya! ANN: La emoción no debería ser interrumpida. Mirá 'Rocky' sin comerciales. Este sábado 28 a las siete de la noche por Canal Antigua.

Brief Explanation
Our client, Canal Antigua (Guatemalan TV channel) wanted to inform its TV viewers that they were going to aired two very famous movies without commercials. They wanted to communicate this in a very unusual and creative way radio spot.