Commercial Radio Australia Radio Ear App by Eardrum

Ear App

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Australia
Agency Eardrum
Director Ralph Van Dijk
Released May 2012

Awards

London International Awards 2012
Radio Corporate Image Silver Winner

Credits & Description

Entrant: Eardrum, Sydney
Commercial Radio Australia - "Ear App"
Corporate Name of Client: Commercial Radio Australia
Agency: Eardrum, Sydney
Creative Director: Ralph van Dijk
Copywriter: Ralph van Dijk
Agency Producer: Lesley Chambers
Production Company: Eardrum, Sydney
Director: Ralph van Dijk
Recording Studio: Sound Reservoir, Sydney
Audio Engineer: Paul Taylor
Description of the Project
People immediately presume that radio, as a traditional media technology, lacks the pull of the today’s hype fads and trends. This spot uses humour to re-position radio as a leading social media technology that continues to engage the masses.