Commercial Radio Australia Radio TEA by Eardrum


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Industry TV Channels/Radio Stations and Programmes, Business equipment & services, Advertising & Communication, Corporate Image
Media Radio
Market United Kingdom
Agency Eardrum
Director Ralph Van Dijk
Creative Director Martin Sims
Released July 2004

Credits & Description

Advertising Agency: EARDRUM, UNITED KINGDOM, London
Creative Director: Ralph van Dijk/Martin Sims
Scriptwriter: Ralph van Dijk
Agency Producer: Erin Tinker/Lindy Lewis
Director: Ralph van Dijk
Sound Engineer: Rod Enright

Script in English

Mark: Martin Derek is a Marketing Derek-tor. When it comes to advertising his company’s brand of tea, he leafs no leave... he he leaf no leaves …he lee … he’s very thorough. Martin, this year you’re advertising a lot more on radio.

Martin (confidently): We sure are. We’re finding it the best way to reach our audience.

Mark: Why’s that?

Martin: Well, it’s simple. People have the radio on all day.

Mark: Yes.

Martin: Well, it’s part of their lives.

Mark: Oh...

Martin: Well, for example, in the morning what do you have on in the kitchen.

Mark: Well, this old dressing gown – it’s a bit short but …

Martin: The radio.

Mark: Of course.

Martin: And in the car and at work? Radio.

Mark: But you advertise on TV in the evenings right?

Martin: Why? As soon as the ad break's on, everyone’s back in the kitchen making a cuppa.

Mark: Yeah.

Martin: And what’s on out there?

Mark: The dishwasher.

Martin: The radio.

Mark: Yeah, of course, yes! Radio advertising throughout the day it’s twice as effective at reaching your audience than TV. Find out more at