Compass Bank Radio AUTOMATED VOICE HABITS by Crispin Porter + Bogusky Miami

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Industry Banking & Financial Services
Media Radio
Market United States
Agency Crispin Porter + Bogusky Miami
Creative Director Pete Favat, Alex Bogusky, Franklin Tipton, Paul Johnson, Bill Wright
Released March 2004


London International Awards 2004
Radio Banking/Financial/Insurance Winner

Credits & Description

Advertising Agency: CRISPIN PORTER + BOGUSKY, USA, New York
Creative Director: Alex Bogusky (Exec. Creative Director)/Bill Wright (Creative Director)
Scriptwriter: Ronny Northrop
Agency Producer: Eric Rasco

Script in English
Woman: Thank you for calling the Riverchase branch of Compass Bank, this is Jeanine, how can I help you?
Man: (slow and deliberate): E-n-g-l-i-s-h-h.
Woman: Hello? Can I help you?
Man: C-u-s-t-o-m-e-r S-e-r-v-i-c-e.
Woman: Sir, can you hear me? This is Jeanine at the branch. Can I help you?
Man: 0 0 8, 4 5 1 – er, oh, darn-it!
SFX: Clears throat.
Man: s-t-a-r-r-t-t a-a-g-a-i-i-n-n.
Woman: Hello? Can you hear me?
Man: C-u-s-t-o-m-e-r S-e-r-v-i-c-e.
Woman: Sir, this is Jeanine at the branch, and I would love to help you. Is there anything I can assist you with?
Man: C-h-e-c-k-I-n-g A-c-c-o-u-n-t.
Woman: Sir, hello, sir?
Man: S-t-a-r-r-t-t a-a-g-a-i-i-n-n.
Woman: Sir, actually this is not a recording. You’ve reached the branch. Is there anything I can help you with?
Man: S-t-a-r-r-t-t a-a-g-a-i-i-n.
SFX: music cuts in and leads through Lori’s reading.
Lori: Have people forgotten what it’s like to speak to a human being? Open a Compass Free Checking Account and we’ll provide you with a list of friendly, real people and their direct numbers for your local branch. What’s more, we don’t charge you ATM fees, no matter where you withdraw your money. Compass Bank. Just a little better.
Legal: Limited time offer. $25 minimum opening deposit required. Member FDIC.