Connex Radio PUNCTUATION by Leo Burnett Melbourne

Adsarchive » Radio » Connex » PUNCTUATION

PUNCTUATION

Pin to Collection
Add a note
Industry Culture, Leisure & Sport
Media Radio
Market Australia
Agency Leo Burnett Melbourne
Director Phil Webster
Creative Director Jason Williams
Producer Mel Herbert
Account Supervisor Mick Mckeown
Released September 2008

Awards

Asia Pacific AdFest 2009
Radio Lotus Best of Travel, Tourism and Transport Gold

Credits & Description

Advertising Agency: LEO BURNETT, AUSTRALIA, Melbourne
Creative Director: Jason Williams
Creative Director: Jason Williams
Scriptwriter: Brendan Greaney
Agency Producer: Mel Herbert
Account Supervisor: Mick Mckeown
Advertiser's Supervisor: Michelle Mazzarella
Director: Phil Webster
Producer: Mel Herbert
Sound Engineer: Dylan Stephens
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: I’m a busy man. I don’t slow down for anything. Not even punctuation. No commas, no colons, no semi-colons. I don’t stop for full stops and as for question marks, why bother? When I get to a paragraph break, I don’t slow down or change inflection, I just ignore it and plough on. I haven’t slept since 2003 and I haven’t taken a breath since Tuesday. Which is why I’ve signed up for Connex SMS Updates. If my train’s delayed, they text me which means I don’t have to hang around at the station. I just show up and get straight on. If you hate waiting too, subscribe free at ConnexMelbourne.com.au. Connex. Keeping you updated. I think I’m going to faint now.
SFX: Loud thud
Brief Explanation
Connex SMS Updates is a free service that sends you a text message if their train is going to be delayed. It means that instead of waiting on the platform, your time can be better spent somewhere else. Which is good news for those of us who are too busy to slow down, not even to take a breath.