Connex Radio WORDS by Leo Burnett Melbourne

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WORDS

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Industry Culture, Leisure & Sport
Media Radio
Market Australia
Agency Leo Burnett Melbourne
Director Phil Webster
Creative Director Jason Williams
Producer Mel Herbert
Account Supervisor Mick Mckeown
Released September 2008

Awards

Asia Pacific AdFest 2009
Radio Lotus Best of Travel, Tourism and Transport Gold

Credits & Description

Advertising Agency: LEO BURNETT, AUSTRALIA, Melbourne
Creative Director: Jason Williams
Creative Director: Jason Williams
Scriptwriter: Brendan Greaney
Agency Producer: Mel Herbert
Account Supervisor: Mick Mckeown
Advertiser's Supervisor: Michelle Mazzarella
Director: Phil Webster
Producer: Mel Herbert
Sound Engineer: Dylan Stephens
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: I’m a busy person. I don’t muck around. No unnecessary adjectives, no superfluous syllables at all. Like when I sneeze, I skip the 'ah' and go straight to 'choo'. I’ve even started combining frequently used words to save time. Like milk and sugar, so now when people ask how I have my coffee, I say 'with mugar thanks'. I don’t order a ham sandwich for lunch, I order a ham-wich and I don’t rock and roll anymore, I just... roll. That’s why I’ve signed up for Connex SMS Updates. If my train’s late, they text me so I don’t have to wait at the station, I just arrive and get on. Subscribe free at ConnexMelbourne.com.au.
Connex. Keeping you updated.
Brief Explanation
Connex SMS Updates is a free service that sends you a text message if their train is going to be delayed. It means that instead of waiting on the platform, your time can be better spent somewhere else. Which is good news for those of us who are too busy to slow down, not even to take a breath.