Continental Airlines Radio INGANACIO by Bromley Communications


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Industry Culture, Leisure & Sport, Airlines
Media Radio
Market United States
Agency Bromley Communications
Creative Director Bromley Communications Team
Account Supervisor Sue De Lopez
Released March 2004

Credits & Description

Advertising Agency: BROMLEY COMMUNICATIONS, USA, San Antonio
Creative Director: Bromley Communications Team
Scriptwriter: Bromley Communications Team
Agency Producer: Bromley Communications Team
Account Supervisor: Sue De Lopez
Advertiser's Supervisor: Lake Phalgoo
Sound Engineer: Sound Design/Face The Music

Script in English

SFX: Airport PA system.

Woman: Your attention please… (Spanish with American accent) Inganacio Gocmen… …please present yourself at the counter. Inganacio Gocmen… …to the counter please…


Woman: I can’t find him… where is he? (Off PA system) Inganacio Gocmen... last call... last call...

VO: Inganacio Gocmen is never going to show up.

Woman: Darn, where’s this guy? (OFF PA SYSTEM) Inganacio Gocmen… …where is Inganacio Gocmen?

VO: Because what she is trying to say is Ignacio Guzmán. At Continental our bilingual crew will not only say your name right but will give you the treatment you deserve on all our flights to Latin America.

Woman: Inganacio Gocmen! Inganacio!!!!

VO: At Continental we feel so Latin, that we connect by connecting you to Latin America.

Tag: Continental Airlines. Work Hard. Fly right.
Script in Orginal Language

SFX: Airport PA system.

Woman: Your attention please… (Spanish with American accent) Inganacio Gocmen... pur fapor prepenparse un la mosrrador... Inganacio Gocmen... la mostrador pur fapor...

SFX: Feedback.

Woman: I can’t find him… ¿where is he? (off PA system) Inganacio Gocmen... last call... ultimo llamara...

VO: Inganacio Gocmen nunca se va presentar.

Woman: Darn, ¿where’s this guy? (Off PA system) Inganacio Gocmen... ¿dunde eztá Inganacio Gocmen?

VO: Porque lo que ella quiere decir es Ignacio Guzmán. En Continental nuestro personal bilingüe no solo dirá su nombre bien sino le dará el trato que se merece en todos nuestros vuelos a Latinoamérica.

Woman: Inganacio Gocmen! Inganacio!!

VO: En Continental, nos sentimos tan latinos que conectamos con usted al conectarlo a Latinoamérica.

TAG: Continental Airlines. Trabajar con Empeño. Volar con Pasión.
Brief Explanation

Continental Airlines offers a bilingual crew, Latin cuisine, and Spanish signage. We connect with you when we fly to Latin America.