Continental Radio Radio LEOPOLDO LUGONES by Fischer America Buenos Aires

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LEOPOLDO LUGONES

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Industry Traffic safety
Media Radio
Market Argentina
Agency Fischer America Buenos Aires
Creative Director Pablo Fernandez Russo - Fernando Froniñan
Account Supervisor Laura Weil, César Padilla
Released August 2005

Credits & Description

Advertising Agency: FISCHER AMERICA ARGENTINA, ARGENTINA, Buenos Aires
Creative Director: Fernando Fernández
Scriptwriter: Pedro Andragnes
Agency Producer: Marina Nobile
Account Supervisor: César Padilla/Laura Weil

Script in English
SFX: Traffic noises
VO: Leopoldo Lugones, may he rest in peace. He was born June 13, 1874, in Córdoba. A
dashing bespectacled lad, postal worker, director of the National Council of Education, an
anarchist set against the social and political establishment of his day, defender of the
intellectual aristocracy of art, a supporter of the candidacy of Quintana, writer, painter, preacher, ideologist, poet, ornithologist, controversial forerunner, he sang in praise of science and egalitarianism. He died on February 18th, 1938, in Tigre.
SFX: Screeching brakes
VO: Do you think he can rest in peace …like this? Respect your life, respect his rest. This is a message from Radio Continental.

Script in Orginal Language
SFX: Traffic noise
VO: Lugones, Leopoldo, que en paz descanse. Nace el 13 de Junio de 1874, en Córdoba.
Bizarro muchachon de anteojos, empelado de correos, inspector de enseñanza media, integra el grupo de asaltos rebeldes contra el orden social y político, proclamador de la aristocracia intelectual del arte y de la lucha por la idea, apoya la candidatura de Quintana, escritor, pintor, predicador, ideólogo, poeta, ornitólogo, polemista y tremendo precursor, canta a la ciencia y a la igualdad. Muere del 18 de Febrero de 1938 en el Tigre.
SFX: Screeching brakes

VO: A vos te parece que así puede descansar en paz? Respetá tu vida, respetá su descanso. Es un mensaje de Radio Continental

Brief Explanation
Avenue Leopoldo Lugones, named after a highly respected former president and an exceptional
social reformer, carries very heavy traffic, and is the recurring scene of most accidents.