XL by Euro Rscg Madrid for Chicco

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XL

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Industry Contraceptives & Pregnancy Tests
Media Radio
Market Spain
Agency Euro Rscg Madrid
Creative Director German Silva, Haitz Mendibil, Ekhi Mendibil, Mendebil Haitz, Mendebil Ekhi
Producer Charo Sánchez
Account Supervisor Alfonso García Valenzuela
Production Charmac Producciones
Released August 2010

Credits & Description

Category: Pharmacy
Advertiser: CHICCO ESPAÑOLA
Product/Service: CONTROL EXTRA LARGE CONDOMS
Agency: EURO RSCG ESPAÑA
Creative Director: Germán Silva/Haitz Mendibil/Ekhi Mendibil
Scriptwriter: Fernando Rodriguez
Agency Producer: Raquel Pérez
Account Supervisor: Alfonso García-Valenzuela
Advertiser's Supervisor: Jose Manuel López Vuelta
Production Company: CHARMAC PRODUCCIONES , Madrid, SPAIN
Director: Charo Sánchez
Producer: Charo Sánchez
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: EURO RSCG ESPAÑA, Madrid, SPAIN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Someone blowing up a balloon ANN: Control Extra Large Condoms. There's only one way to fill them.

Full script of the ad in the original language
SFX: Someone blowing up a balloon ANN: Control XL. Sólo hay una forma de llenarlo.

Brief Explanation

We listen to the sound a person blowing a balloon. At a constant pace we keep listening to it. The seconds are passing and we keep on listening to the blowing. It’s getting stronger and stronger. Each time there are more blows. And more blows. And even more. The sensation is of uncertainty, because it is like something is going to happen, but the only thing is that we keep on listening to the blowing.