Coopers Brewery Radio Fair Drinkum by Kwp! Advertising

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Fair Drinkum

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Industry Beers and Ciders
Media Radio
Market Australia
Agency Kwp! Advertising
Creative Director James Rickard
Account manager Lucy Noblet
Released January 2016

Credits & Description

This radio spot celebrates Australia's multicultural diversity and the tradition of getting together with family and friends to have a barbecue and a few beers on Australia Day. "Fair dinkum" is an Australian slang phrase meaning genuine and authentic, but when it comes to Australian made and owned Coopers beer, it's more like, "Fair dinkum." Agency kwp!, Adelaide
Media: Radio
Category: Drinks, alcoholic
Client: Coopers Brewery
Agency: kwp! Advertising
Country: Australia
Creative Director: James Rickard
Senior Copywriter: Corey Swaffer
Senior Art Director: Michael Gagliardi
Account Director: Alina Godfrey
Sound Studio: Best FX
Sound Design: Pete Best
Agency Producer: Hayley Johnson
Account manager: lucy noblet
Head of Production: Georgie Toole
Senior Media Planner/Trader - Ryan Shipway