Coopers Brewery Radio The Player by kwp! Adelaide

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The Player

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Industry Alcoholic drinks & Tobacco
Media Radio
Market Australia
Agency kwp! Adelaide
Director Ralph Van Dijk
Creative Director Corey Swaffer
Senior Art Director Michael Gagliardi
Copywriter Corey Swaffer
Production Eardrum
Director Ralph Van Dijk
Released December 2016

Credits & Description

Legendary Australian sports broadcaster, Drew Morphett has lent his unmistakable voice to a new radio campaign leveraging Coopers Brewery’s sponsorship of the Australian Open tennis tournament. The campaign parodies inspirational, historical sports promos to shine a light on Coopers’ Australian made and Australian owned credentials and weaves the brewery’s history into the story of tennis in Australia.
Media: Radio
Category: Drinks, alcoholic
Client: Coopers Brewery
Agency: kwp! Adelaide
Country: Australia
Director: Ralph van Dijk (Eardrum)
Creative Director: Corey Swaffer
Senior Copywriter: Corey Swaffer
Senior Art Director: Michael Gagliardi
Sound Studio: Sound Reservoir
Sound Design: Paul Taylor
Account manager: Nick John
Head of Production: Georgina Toole
Group Business Director: Alina Godfrey
Media Director: Ryan Shipway