COPMI Radio Journey of sadness by Clemenger BBDO Adelaide

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Journey of sadness

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Industry Public awareness
Media Radio
Market Australia
Agency Clemenger BBDO Adelaide
Executive Creative Director Karl Fleet, Lachlan Mcpherson
Copywriter Chris Plummer, Tom Opie
Released April 2013

Credits & Description

Depression can be hereditary. If you suffer from it, there is a good chance your ancestors may have also been affected by it and there is a high chance your children will also be afflicted by it. This latest radio commercial by ClemengerBBDO Adelaide for COPMI shows the journey of sadness through one Australian family.
Category: Public interest
Client: COPMI
Agency: Clemenger BBDO Adelaide
Country: Australia
Executive Creative Director: Karl Fleet
Copywriter: Tom Opie
Copywriter: chris plummer
Sound Design: Pete Best
Sound Studio: Best FX
Sound Design: Scott Illingworth
Group Account Director: Erik de Roos
Agency Producer: Leigh Beissel