Coppertone Radio BEAR (Shering Canada) by Pirate Radio & Television

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BEAR (Shering Canada)

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Industry Cosmetics & beauty products, Health & Pharmaceutical Products
Media Radio
Market Canada
Agency Pirate Radio & Television
Director Tom Goudie
Creative Director Daniel Andreani
Account Supervisor Emmanuelle Legault
Released April 2004

Credits & Description

Advertising Agency: DIESEL, CANADA, CANADA
Creative Director: Daniel Andréani
Scriptwriter: Louis-Thomas Pelletier
Agency Producer: Claudia Roy
Account Supervisor: Emmanuelle Legault
Advertiser's Supervisor: George Pigeon
Director: Tom Goudie
Sound Engineer: Keith Ohman

Script in English
SFX: The sounds you hear when someone is running through a field, being chased by a bear.
MAN (panting the whole way through): So you’re being chased by a bear. Take away the sound of the bear.
SFX: The sound of the bear is removed. The noise coming from the running man (with clanging tins on his back) is now front and centre.
MAN: And the sound of your legs running madly.
SFX: The sound of the legs is removed. We now only hear birds making predatory cawing sounds.
MAN: And the birds... get rid of the birds!
SFX: All the sounds are cut. All we hear is a frying sound.
MAN: What’s left? The sound of your skin frying in the sun. Better put on some Coppertone.
SFX: The sound of a bottle being squeezed, then silence.
MAN: There you go. Coppertone. Whenever you get back to nature.