Coppertone Radio DRIVEWAY (Shering Canada) by Pirate Radio & Television

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DRIVEWAY (Shering Canada)

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Industry Cosmetics & beauty products, Health & Pharmaceutical Products
Media Radio
Market Canada
Agency Pirate Radio & Television
Director Tom Goudie
Creative Director Daniel Andreani
Account Supervisor Emmanuelle Legault
Released April 2004

Credits & Description

Advertising Agency: DIESEL, CANADA, CANADA
Creative Director: Daniel Andréani
Scriptwriter: Louis-Thomas Pelletier
Agency Producer: Claudia Roy
Account Supervisor: Emmanuelle Legault
Advertiser's Supervisor: George Pigeon
Director: Tom Goudie
Sound Engineer: Keith Ohman

Script in English
SFX: The sound you hear when someone is hosing down their driveway in the summertime. Typical suburban ambience.
MAN: So you’re hosing down your driveway. Remove the sound of the hose.
SFX: The sound of the hose is removed. The music coming from the car radio is now front and centre.
MAN: Remove the sound of the car radio.
SFX: The sound from the radio is removed. The noise coming from the air-conditioning takes centre stage.
MAN: And your neighbour’s stupid air conditioner!
SFX: All the sounds are cut. All we hear is a frying sound.
MAN: What’s left? The sound of your skin frying in the sun, my friend. Better put on some Coppertone.
SFX: The sound of a bottle being squeezed, then silence.
MAN: There you go. Coppertone. When you’re out and about.