FASTER & BETTER by TBWA\CAC Almaty for Copy Center Tailan

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FASTER & BETTER

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Industry Photo Development
Media Radio
Market Kazakhstan
Agency TBWA\CAC Almaty
Production Movie Guns
Creative Director Juan Pablo Valencia \ Nurlan Satarov
Account Supervisor Janusz Moroz
Released August 2010

Credits & Description

Category: Business Equipment & Services
Advertiser: COPY CENTER TAILAN
Product/Service: PHOTOCOPYING SERVICE
Agency: TBWA\CENTRAL ASIA
Creative Director: Juan Pablo Valencia
Scriptwriter: Juan Pablo Valencia
Agency Producer: Janusz Moroz
Account Supervisor: Janusz Moroz
Production Company: MOVIE GUNS, Almaty, KAZAKHSTAN
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\CENTRAL ASIA, Almaty, KAZAKHSTAN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Copy Center Tailan. Faster copies, better copies. Copy Center Tailan. Faster copies, better copies. Copy Center Tailan. Faster copies, better copies. Copy Center Tailan. Faster copies, better copies. Copy Center Tailan. Faster copies, better copies. SFX: Photocopier ANN: Copy Center Tailan. Gogolya 100. Telephone 2795628. Almaty. Copy Center Tailan. Gogolya 100. Telephone 2795628. Almaty.

Full script of the ad in the original language
ANN: Copy Center Tailan. Copiryi buistrei, copiryi lutshe. Copy Center Tailan. Copiryi buistrei, copiryi lutshe. Copy Center Tailan. Copiryi buistrei, copiryi lutshe. Copy Center Tailan. Copiryi buistrei, copiryi lutshe. SFX: Photocopier ANN: Copy Center Tailan. Almaty, Gogolya 100. Telephone 2795628. Copy Center Tailan. Almaty, Gogolya 100. Telephone 2795628. Copy Center Tailan. Almaty, Gogolya 100. Telephone 2795628.

Brief Explanation
AIM: To communicate the benefits of Copy Centre Tailan. (Price, working days, quality of service, faster copies delivery). SOLUTION: The radio spots (original version was developed in Russian language, 3 in total) aims to increase the awareness and attract consumers to choose our services, considering Copy Centre Tailan as THE option when they need to do any kind of copies. It's a simple idea where we use only one voice to communicate the different benefits, repeating it several times and adding some effects (speed, etc), to create the effect of copy and to highlight each benefit.